How Lendero LLC fills Merchant Cash Advance agreements from Cognito Forms in under 2 minutes

Case study Merchant cash advance Published Updated 3 min read

Lendero LLC is a US finance provider that specializes in merchant cash advances: a business sells part of its future receivables in exchange for capital now. Every deal ends in a multi-page Standard Merchant Cash Advance Agreement. With Instafill.ai connected to the Cognito Forms application its sales team already used, each submission now fills that agreement on its own, in under 2 minutes instead of 15⁠–⁠20 minutes of typing.

At a glance

  • Company Lendero LLC
  • Industry Merchant cash advance funding
  • Location United States
  • Form Standard Merchant Cash Advance Agreement and addendum
  • Integration Cognito Forms, by webhook
  • Results Under 2 min per agreement, down from 15⁠–⁠20 minutes
    99⁠–⁠100% field accuracy after fine-tuning
    1 webhook from each Cognito Forms submission to a filled agreement
  • Catalog forms Standard Merchant Cash Advance Agreement and Addendum
  • Form categories Financial forms

The challenge

Sales representatives submitted each merchant's application through Cognito Forms: the legal name, DBA and Federal ID, the entity type, addresses and authorized signers, the requested advance, the purchase price, and banking and financial details. Someone then typed all of it into the agreement by hand, 15⁠–⁠20 minutes per contract.

The agreement has dozens of fields across the main contract and its addendum pages, and the addendum repeats the same set of fields for each additional merchant. A wrong legal name, Federal ID or amount could invalidate an agreement or create a compliance issue. Cognito Forms captured the data, but nothing carried it from the submission into the contract. The team found Instafill.ai through a Google search.

The solution

The agreement was a flat PDF with no form fields. Instafill.ai's team turned it into a fillable PDF with flat-to-fillable conversion and placed it in Lendero's account within 24 hours of signup. A one-time fine-tuning of the form took about 3⁠–⁠5 minutes and taught the AI the agreement's logic, such as the entity-type checkboxes: when "Corporation" is checked, LLC, Partnership and the others must stay empty.

Cognito Forms was then connected through a webhook that starts a fill on every submission. The webhook address carries the form's ID and an API key generated in Instafill.ai's organization settings, so every application the sales team submits fills the agreement with no one touching it.

Testing showed one field filled with the wrong amount: the purchase price was landing in the Receivables Purchased Amount field, because two financial fields read alike. The team caught it by reviewing the filled sessions, then clarified the field's description in the field editor. After that change, every test submission filled correctly.

The results

Before With Instafill.ai
Time per agreement 15⁠–⁠20 minutes Under 2 minutes
Data entry Typed by hand from each submission Filled by webhook from each submission
Accuracy Prone to transcription errors 99⁠–⁠100% after fine-tuning
Manual work On every submission None for standard deals

Each completed agreement now arrives by email with the filled PDF attached, ready for a quick review before it goes to the merchant for signature. Every fill also stays in the Instafill.ai dashboard, where the team can open it and download it as a flat or fillable PDF. More deals no longer mean more typing for the operations team.

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Features used in this case study

Filling a contract from every form submission?

Connect your form builder to Instafill.ai by webhook. Each submission fills the agreement, and the filled PDF arrives by email.